Work with me
Chiropractic consulting and mentoring for chiropractors
Your practice. Your definition of success. Blue Cow Practice, which Steve Davison and I founded in 2011, has three pathways, one for each stage of a chiropractor’s career, and each starts with a book you can buy today. I’m the lead mentor: here’s who you’d be working with.
01
Blue Cow Builders
Get fully booked
For chiropractors who want a consistently full diary by design, without relying on constant hustle or stressful marketing. You may be fairly new in practice, or simply struggling to create consistency.
When you arrive
Your diary fluctuates, new-patient flow is unpredictable, revenue can feel unstable, and you’re not sure what to focus on to grow.
The aim
A consistently full practice by design: a predictable flow of right-fit new patients, stronger retention, and the confidence of knowing why your practice is working.
Your path in
- 1 Fully Booked by Design The book Buy Fully Booked by Design
- 2 Fully Booked masterclass and challenge Dates announced by email Get the dates
- 3 Fully Booked by Design programme The programme, delivered on Skool Enquire
02
Blue Cow Re-igniters
Create your dream practice
For established practice owners whose practice no longer fits the life they want, whether that means a peaceful solo practice, a larger team-based practice or something in between.
When you arrive
Something isn’t working any more. You may be overwhelmed, working too many hours, managing a team that feels heavy, financially frustrated, or simply realising the practice you built no longer fits your life.
The aim
A practice redesigned around your definition of success, whether that’s fewer clinical hours or a larger team that doesn’t depend on you, with stronger systems and more headspace.
Your path in
- 1 Dream Practice Secrets The book, second edition Buy Dream Practice Secrets
- 2 Dream Practice masterclass and events Dates announced by email Get the dates
- 3 Dream Practice programme Starts with a call, to see if it fits Book a call with Blue Cow Practice
03
Blue Cow Amplifiers
Go beyond your practice room
For established chiropractors ready to turn what they know into courses, programmes, coaching, books and speaking. It isn’t necessarily about leaving practice: it’s about creating impact and income that aren’t solely dependent on your clinical hours. This is the chiropractor-led route beyond the treatment room, and it includes Course Lab, one of our online courses for chiropractors.
When you arrive
You have real knowledge and clinical expertise, but your income and impact still depend on the hours you personally spend in practice. You know you have something valuable to teach, but not yet how to package, position or sell it.
The aim
To be positioned as an expert beyond your practice room, with your own course, programme, coaching offer, book or expert business, and income that isn’t solely dependent on clinical hours.
Your path in
- 1 Beyond Your Practice Room The book Buy Beyond Your Practice Room
- 2 Online Leap masterclass Dates announced by email Get the dates
- 3 Course Lab Build and launch your own course or programme Enquire about Course Lab
The methodology
Every pathway runs on 5VT.
What is the 5VT framework? It’s the practical method Steve Davison and I teach across every pathway: 5V Technology, five steps that turn your definition of success into a practice or business that works. Steve’s own background is on Steve Davison’s site.
Vibe
Define what you’re creating: your vision, definition of success, brand, culture, and financial and viability goals.
Velcro
Identify and attract right-fit patients, team members, audience or customers.
Voyage
Design the Owner, Patient and Team Voyages, and the transformation you deliver.
Visibility
Get seen, consistently, by the right people, for a steady flow of new patients, leads or customers.
Visceral
Build genuine connection, commitment and community, so people arrive already warm to you and want to stay.
Programmes and resources
Go further with a programme.
Programmes are delivered on Skool, where you’ll find your training once you join. For dates, format and cost, send an enquiry.
Programme
Fully Booked by Design
The programme that goes with the book: getting and staying fully booked, by design.
Programme
Course Lab
For chiropractors ready to package what they know into their own course or programme.
Questions chiropractors ask
Questions about chiropractic consulting and coaching
What sort of chiropractors do you work with?
We work with chiropractors at different stages of practice, from newer practice owners who want to grow to established chiropractors who want better systems, more profit, more freedom or a clearer direction. What matters most is that you’re open to doing things differently and creating a practice that works for you.
How is coaching different from working with a marketing agency?
A marketing agency usually focuses on bringing more leads or new patients through the door. We look at the whole practice. There’s little point spending more on marketing if patients are leaving too soon, your team isn’t aligned, your systems aren’t working or the practice isn’t profitable. We help you find and fix the gaps, so your practice can grow sustainably.
How long does it take to see results?
It depends on where your practice is now and what needs to change, so we won’t promise you a timescale. Some changes can make a difference quickly; others take longer to put in place and build over time. Our focus isn’t on quick fixes. It’s on helping you build a practice that keeps working long after the first changes are made.
What does it cost?
It depends on the level of support you want. There are ways to work with us at every level, from books and self-study programmes through to group coaching, masterminds and higher-level mentoring. The books are on Amazon; for anything else, send an enquiry and we’ll help you work out the best place to start.
Do you work with practices outside the UK?
Yes. We work with chiropractors internationally. The principles of a great chiropractic practice apply wherever you practise: attracting the right people, creating an exceptional patient experience, building the right team and running a profitable business. The books are on Amazon UK and Amazon US, and our programmes are delivered on Skool, so you can join from anywhere.
Do I need to be a certain size before coaching is worth it?
Not at all. We meet you wherever you are in your practice, and we tend to work with chiropractors at three stages:
- Blue Cow Builders: you want to fill your practice, attract more of the right patients and become fully booked.
- Blue Cow Re-igniters: you’ve been in practice for a while, but somewhere along the way you’ve lost some of the excitement or direction, and you want a practice that works for the life you actually want.
- Blue Cow Amplifiers: you’re ready to grow beyond your practice room, position yourself as an expert, and package and sell your knowledge.
You don’t need to reach a particular turnover, patient volume or practice size before you can work with us.
What happens on a discovery call?
It’s a conversation about your practice: what’s working, what isn’t and what you’d like to change. We’ll look at where the biggest gaps and opportunities are, and whether one of our programmes is the right fit. There’s no obligation to work with us. Book a call with Blue Cow Practice.
Do you coach associates as well as practice owners?
Yes, but we prefer to coach associates alongside their practice owner rather than completely independently. It’s important that everyone is working towards the same vision: we don’t want to coach an associate to make changes that don’t fit what the owner wants for the practice. When owners and associates work together, we can create greater alignment across the practice while helping associates grow and develop within it.
Can you help me get more new patients?
It’s one of the things we work on most, but we don’t assume more new patients are automatically the answer. First, we look at what happens to the patients you already attract. If your retention, referrals, reactivations or patient experience have gaps, pouring more new patients in at the top won’t solve the underlying problem. We help you build the right foundations, then a visibility strategy to attract more of the right patients.
Can you help me make more money from my practice?
It’s often part of the work, but we won’t promise you a figure. Making more money doesn’t have to mean seeing more and more patients. We look at the whole business: your pricing, retention, capacity, systems, team, profitability and opportunities for growth. The aim is a practice that is both clinically fulfilling and financially rewarding, without simply adding hours to your week.
Can you help me get out of the treatment room?
That’s what the Go beyond your practice room pathway is about, and it looks different for everyone. For some chiropractors it means fewer clinical hours; for others it means building a team, creating other income streams or, eventually, stepping away from practice altogether. We help you work out what freedom looks like for you, then plan the strategy and systems to support it.
What if I don’t want a huge practice?
You don’t need one. We don’t believe there is one definition of chiropractic success. You might want a large multidisciplinary practice, a small and highly profitable one, three clinical days a week, or a business that eventually runs without you. The goal is your version of success, not somebody else’s.
What’s the difference between a chiropractic coach and a chiropractic consultant?
The words overlap, and people use them loosely. Broadly, a consultant looks at your practice and recommends what to change, while a coach or mentor works alongside you over time as you make the changes. At Blue Cow Practice we do both, through one-to-one coaching and consultancy, group programmes, masterminds and mentoring.
Who are the best chiropractic coaches?
There’s no single best coach, just as there’s no single definition of success. Look for someone who has built and run practices themselves, who is clear about what they won’t promise, and whose idea of success fits the chapter of life you’re in. If that sounds like what you’re looking for, start with the pathway that fits you.
Not sure where to start?
Book a call with Blue Cow Practice and talk through which pathway fits the chapter you’re in.